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Bicycle Industry

My Upcoming Appearances at Trek World and Interbike

by Scott Chapin

August 12, 2012

In the next month, I will be attending TrekWorld and Interbike as an exhibitor. I’ve learned that this is a great way to talk to hundreds of dealers, and the opportunity is precious. I get to learn about the problems facing bicycle retailers, and also what shops are doing to differentiate themselves from their competition.

I love asking retailers what they are doing to grow their business, including everything from PR and marketing, to new-products and employee issues, and these shows give me that opportunity en masse.

If you’re attending either one, please stop by and visit. I’ll be in Trek’s Financial Services section of Trek World and booth 6053 at Interbike.