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Bicycle Industry

The Economic Impacts of Active Silent Sports Enthusiasts

A Case Study from Northern Wisconsin

by Scott Chapin

January 20, 2014

Learn about the economic impact of bicycling and other silent sports in a recently-released study by the University of Wisconsin.As many of you know, I’ve done dozens of presentations on the economic impact of silent sports like bicycling all over the United States. In these presentations, I have used some of my own data, as well as data collected from others.

While it’s always been relatively easy to gather total economic expenditure data from an event, such as the American Birkebeiner, Chequamegon Fat Tire Festival, etc., what interested me the most was the total economic impact these local events/races have on the community. That was harder to find.

As it turns out, I wasn’t the only one interested in this data. So, a group of us raised some funds, enlisted some really smart people from the University of Wisconsin, and began a project to measure the economic impact of silent sports in in Bayfield, Sawyer and Ashland counties in northwestern Wisconsin.

After a 2.5-year long process, we’ve wrapped up the project and the official report is now available. You can find it at http://urpl.wisc.edu/people/marcouiller/publications/ER14.1SilentSportsl.pdf.